INDUSTRY:
Photography
CLIENT:
Brick! Shot It.
FOCUS
Building a portfolio for a sports photographer
about.
This project focused on creating a professional online portfolio for an emerging sports photographer who wanted a dedicated place to showcase his work beyond social media.
Instead of designing from scratch, I took an existing Framer template and reworked its structure, content, and visual direction around the photographer's identity and work.
The goal was simple: let the photography lead while making the person behind the camera easy to understand and contact.
the problem.
The photographer had strong work, but no dedicated platform to present it professionally.
A few things were getting in the way:
His work was scattered across social media.
The original template felt generic and relied on placeholder content.
The website didn't clearly communicate his niche.
Visitors had little context about who he was or how to work with him.
The photography was there.
The presentation wasn't doing it justice.
what i found
Looking beyond the visuals, a few opportunities became clear:
The photography was the strongest asset, so it needed to lead the experience.
The navigation didn't need to be complicated while the portfolio was still growing.
Generic copy made the site feel like a template rather than a personal brand.
The website needed personality without competing with the photography.
The challenge wasn't adding more pages.
It was creating a stronger story around the work.
what i changed
1. Repositioned the portfolio around the photographer
I replaced the template's generic messaging with copy written specifically around sports photography and the photographer's positioning.
This immediately gave the site a clearer identity.
2. Simplified the navigation
I reduced the primary navigation to:
Portfolio
About
Contact
This kept the experience focused while leaving room for the portfolio to grow.
3. Put the photography first
I maintained an image-first layout and curated the strongest work to create a more focused browsing experience.
The interface supports the photography rather than competing with it.
4. Added personality and context
I developed an About section that introduces the photographer, his approach, and what he wants to capture.
This gives potential clients a reason to connect with the person behind the work.
5. Customized the Framer template
Rather than leaving the template looking like a template, I adapted its:
Layout
Content
Typography
Branding
Page structure
Visual hierarchy
The result feels like a portfolio designed for this photographer, not a template with new images dropped into it.
outcome
The final website gives the photographer a dedicated professional presence beyond social media.
It provides a clear destination for sharing his work with athletes, clubs, brands, and potential clients, while giving him a structure that can grow as his photography career develops.
The final website gives the photographer a dedicated professional presence beyond social media.
It provides a clear destination for sharing his work with athletes, clubs, brands, and potential clients, while giving him a structure that can grow as his photography career develops.
key impact
Established a professional online presence beyond social media
Created a clearer personal brand
Made the photography the focus of the experience
Simplified how visitors explore the portfolio
Built a responsive, scalable website in Framer
Established a professional online presence beyond social media
Created a clearer personal brand
Made the photography the focus of the experience
Simplified how visitors explore the portfolio
Built a responsive, scalable website in Framer
